Mobile measurement, self-hosted
Know what an install is actually worth.
Lodestar connects an ad click to an install, and that install to every lira it earns afterwards. Attribution, revenue and cohort LTV in one place — running on your own infrastructure, with no per-install fee between you and your numbers.
Attribution you can audit
Play Install Referrer and your own tracking links produce a deterministic click-to-install join. Google Ads installs carry their gclid through, so campaign spend lines up with real users rather than an estimate.
Revenue at user level
AdMob paid events and in-app purchases land as per-user revenue, converted to USD with the day’s rate. A missing exchange rate skips the row rather than quietly assuming 1:1.
Cohort LTV and ROAS
Day 0, 1, 7, 30 and 90 checkpoints per cohort, split by network and campaign, measured against the spend those campaigns actually consumed.
How it fits together
- 01
Embed the SDK
One Android dependency from Maven Central. It reads the install referrer, tracks sessions, and forwards AdMob paid events.
- 02
Connect your ad accounts
Authorize Google Ads and AdMob once. Cost and revenue are pulled on a schedule and reconciled against what the SDK reported.
- 03
Read the cohorts
LTV and ROAS per cohort, network and campaign — with unknown values shown as unknown instead of being rounded to zero.
Your data stays yours
Lodestar runs on infrastructure you control. Connecting Google Ads or AdMob grants read-only access to your own campaign cost and ad revenue, used solely to produce the reports in your dashboard. Those credentials are stored encrypted and are never shared with anyone else.